Coca-Cola x PSG Street Marketing & Wild Posting Campaign in Paris

Com’Invader is bringing the streets of Paris to life with a free display operation celebrating the fruitful three-year collaboration between Coca-Cola and PSG. Vibrant, colorful posters decorate the city, capturing the energy and spirit of this partnership. Iconic moments from the collaboration are highlighted, reminiscing the shared moments of joy between fans and the iconic beverage. This ephemeral campaign reflects the common passion for sports and camaraderie. A visual celebration in the streets that honors the synergy between two major brands. Experience the magic of three years of friendship between Coca-Cola and PSG throughout the capital’s streets.

Limited Edition Collector Bottles Blending Football and Street Art

At the heart of the campaign were two limited edition Coca-Cola collector bottles, designed in collaboration with renowned street artists Mambo and Pieter Ceizer.

These exclusive designs combine:

  • the world of football and PSG,
  • urban art aesthetics,
  • the iconic visual identity of Coca-Cola.

True collector’s items, these bottles embody the fusion of sport, street culture, and lifestyle branding.


An Immersive Street Marketing Campaign Across Paris

To maximize visibility, Com’Invader rolled out a wild posting campaign throughout Paris, targeting high-traffic and culturally relevant urban areas.

Posters were displayed in:

  • iconic Parisian neighborhoods,
  • areas frequented by PSG supporters,
  • locations designed to encourage social media sharing.

Wild posting proved to be the ideal medium, offering an authentic and cultural presence aligned with the spirit of street art.


Wild Posting: A Powerful Marketing Tool for Sports and Lifestyle Brands

This field marketing operation highlights the effectiveness of street marketing for sports and lifestyle brands seeking to:

  • strengthen brand image,
  • create emotional connections with fans,
  • embed themselves in urban culture,
  • generate organic visibility.

Urban advertising transforms public space into a dynamic communication channel that resonates far beyond the street.

Com’Invader: Street Marketing and Wild Posting Agency in Paris

With this wild posting campaign for Coca-Cola and Paris Saint-Germain, Com’Invader reinforces its position as a leading street marketing agency in Paris, supporting global brands through creative, high-impact urban activations.

Experts in:

  • wild posting,
  • event-driven street marketing,
  • sports, culture, and lifestyle campaigns,

Com’Invader designs and delivers tailor-made urban strategies built for visibility, engagement, and memorability.

👉 Looking to launch a street marketing campaign in Paris, a wild posting operation, or a creative urban activation? Com’Invader supports brands from concept to execution.

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