300 Basketball Nets for Heetch

To bring new life to urban basketball courts across the Île-de-France region, Heetch and BETC launched Playground Reborn, a meaningful initiative centered around a simple yet powerful symbol: the basketball net. To bring this idea to life on the streets, Com’Invader, a leading street marketing agency, was entrusted with installing 300 nets across public playgrounds throughout the region.

In many neighborhoods, basketball hoops remain in place, but their nets have long since vanished. This small detail changes everything: the sound of the shot disappears, the energy fades, players stop gathering, and the court slowly loses its spark.

BETC and Heetch built on this insight with a simple mission: reactivate the courts, both visually and emotionally. To bring back the sound, the rhythm, and the sense of community that define these urban playgrounds.

Com’Invader: Operational Street Marketing Execution Across the City

For a large-scale urban activation, expert field execution is essential.
Com’Invader ensured the full operational rollout of the campaign, including:

Installation of 300 new basketball nets,
Location scouting and verification,
Multi-site coordination across Île-de-France,
Compliance with public space requirements,
Rapid deployment across numerous neighborhoods.

This street marketing operation transformed a creative idea into a tangible improvement for local communities.

Unlike traditional out-of-home advertising or branded visuals, Playground Reborn is built on a useful, lasting action that directly benefits residents.
It stands as a strong example of purpose-driven street marketing, where a brand enhances the real, everyday environment instead of simply communicating within it.

This initiative demonstrates the power of experiential marketing rooted in authenticity—supported by a team capable of carrying out high-impact field operations.

Photos: BETC

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