When Street Marketing Brings the NBA Hype to France!

At Cominvader, we love it when brands step outside the digital world to create real connections with their audience. And what better way to do that than with basketball and Victor Wembanyama? Here’s a recap of an operation that combined street marketing, wild posting, and a QR quest to stir up excitement across France.

A Wild Posting Like No Other
The goal was clear: generate hype around the NBA Paris Games by involving fans directly in the streets. Rather than sticking to traditional digital marketing, we opted for an immersive street activation with a strategic wild posting campaign featuring a QR code hunt in five major cities: Paris, Lyon, Lille, Marseille, and Bordeaux.

A Simple Yet Engaging Mechanism
The concept was simple but effective: hide 5 QR codes across 5 cities, with each one offering two tickets to the NBA Paris Games at the Accor Arena. It was a real-life game that got fans moving and created a genuine connection between the brand and the audience.

The results? A massive turnout with fans actively engaging in the hunt, leading to a natural buzz on social media as people shared their finds. The perfect fusion of NBA culture and street marketing techniques.

Why It Worked
What made this activation stand out was its combination of offline and online tactics, blending wild posting with digital interaction. The prize of NBA tickets created excitement and motivated people to get out into the streets and take part. This immersive approach made the experience memorable and impactful, ensuring it resonated with the audience on a deeper level.

This campaign once again proves that street marketing is far from dead—it can be incredibly effective, especially when combined with the right digital strategies. At Cominvader, we’re always excited to bring these kinds of high-impact activations to life. Ready to make your brand move? 🚀

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