The concept: a coordinated happening blending elegance, performance, and branding. A large group of promotional hosts and hostesses, dressed in Leica’s brand colors, roamed iconic Parisian locations such as Trocadéro, Palais de Tokyo, the Opéra Garnier, and the Marais district. Each brand ambassador carried a giant newspaper, a powerful visual tool echoing Leica’s legendary photography heritage.
This elegant and unexpected street presence caught the attention of passers-by and sparked curiosity everywhere. This kind of street marketing in Paris fosters direct interaction between the brand and the public while delivering a strong visual impact.
To amplify the activation, we also created high-quality video content that was widely shared across social media platforms, extending the campaign’s reach far beyond the streets of Paris.
👉 Looking to launch a street marketing campaign with promotional hosts and hostesses in Paris or beyond? At Com’Invader, we specialize in designing tailor-made brand happenings that bring your message to life in public spaces.
Projects
Stand out from the crowd by offering unique experiences that people will remember for a long time.
