The event spanned 15 major cities across France, where 733 life-sized stickers were strategically placed in high-traffic areas. Each sticker, printed from illustrations by Karina Pershak, was inspired by real-life photographs of Action Against Hunger’s beneficiaries. The goal was to create a tangible, human connection with those who are affected by hunger, making the statistic of 733 million resonate on a more personal level.
Strategic placement of these stickers in key locations such as busy streets, shopping centers, and public spaces ensured maximum visibility and engagement. Passersby were encouraged to learn more about the global hunger crisis and how they could help. By combining art with activism, this campaign used visual storytelling to make a significant impact in the fight against hunger.
Cominvader has a strong reputation for organizing effective awareness campaigns, and this project for Action Against Hunger is another example of their commitment to meaningful social causes. By working with artists like Karina Pasecchka and leveraging strategic marketing techniques, Cominvader is helping NGOs connect with the public in innovative ways.
Join the movement to fight global hunger by supporting organizations like Action Against Hunger and raising awareness of the 733 million people still struggling to access food every day. Together, we can make a difference.
Action in Paris, Marseille, Nantes, Rennes, Lyon, Lille, St Etienne, Toulouse, Bordeaux, Nice, Brest…
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