For the opening of All Antico’s 50th restaurant worldwide, Com’Invader executed a high-impact marketing and brand awareness activation in the streets of Paris, near iconic landmarks such as the Eiffel Tower and Notre-Dame. The goal: maximize visibility and deliver an engaging experience for passersby.
Visitors were photographed with a heart-shaped balloon, receiving a Polaroid souvenir and a free scacciate, the restaurant’s signature dish. This activation created a direct connection between the public and the brand, while generating positive buzz around the restaurant opening
Atmosphere and Foot Traffic Boost
We also supported the restaurant with on-site activation, creating a friendly and festive atmosphere. This multichannel campaign, combining street marketing, event marketing, and interactive customer experience, significantly increased foot traffic and confirmed the success of the opening.
Brand Awareness and Effective Marketing
This operation demonstrates how brand awareness activations and immersive experiences can strengthen a restaurant’s image and drive customer engagement. With Com’Invader, openings benefit from a multichannel marketing strategy, combining visibility, atmosphere, and memorable customer experiences.