This premium display strategy effectively captured the attention of passersby while increasing BALZAC’s visibility in key locations. Each storefront became a dedicated point for product promotion, combining creativity and marketing efficiency. The custom adhesive ensured a cohesive and striking look, perfectly aligned with the brand’s visual identity.
The activation is part of a broader experiential marketing approach designed to maximize engagement and memorability. The transformed storefront serves as a powerful tool to attract new customers while reinforcing BALZAC’s brand image. This type of adhesive and premium display campaign creates a direct connection between the product and the consumer, sparking curiosity and purchase intent.
Through this activation, BALZAC successfully showcased the MAE bag in an original and impactful way, strengthening its presence in the French market and once again demonstrating the power of point-of-sale marketing. Com’Invader is proud to have contributed to this successful activation, illustrating how a storefront enhanced with premium adhesive can become a highly effective marketing lever.
Projects
Stand out from the crowd by offering unique experiences that people will remember for a long time.
