CELIO CleanTag Campaign alll over Europe

For the launch of its new jeans collection, CELIO partnered with Com’Invader to execute a CleanTag campaign across France and Spain. The campaign took place in Paris, Marseille, Nantes, Lyon, Lille, Barcelona, and Madrid, with the primary goal of driving traffic directly to the stores. This street marketing activation was entirely eco-friendly, using non-potable water with a Karcher, without paint or chemicals. The visuals were created with geolocated stencils near store locations, generating an immediate visual impact while maintaining a clean urban environment.

CleanTag and Street Marketing: Innovative and Responsible

CleanTag is a form of responsible guerrilla marketing, allowing brands to communicate creatively in public spaces. Through this campaign, Com’Invader was able to:

  • attract attention from passersby,
  • establish a direct connection with CELIO stores,
  • enhance brand recall and product awareness.

Using customized stencils, each visual was strategically placed around stores, ensuring highly targeted communication and maximizing foot traffic.

Geolocated Campaign for Maximum Impact

The strength of this operation lies in its precise geolocation. CleanTag interventions were carried out:

  • immediately around CELIO store entrances,
  • in high-footfall pedestrian areas,
  • during strategic hours to capture audience attention.

This approach generated qualified store visits, effectively turning street marketing into a traffic-driving tool.

Stencils, CleanTag, and Guerrilla Marketing: Complementary Tools

The campaign combines several modern street marketing levers:

  • CleanTag, for impactful and environmentally responsible visuals,
  • Stencils, for consistent and recognizable branding,
  • Guerrilla marketing, to surprise and engage the audience,
  • Geolocation, to reach potential customers directly around store locations.

This combination creates a unique, memorable, and responsible brand experience.

Com’Invader: Expert in CleanTag and Geolocated Street Marketing

With this CELIO CleanTag campaign, Com’Invader demonstrates its expertise in innovative and responsible street marketing campaigns, tailored for international brands and retail locations.

Our services include:

  • CleanTag and stencil creation,
  • Geolocated activations to drive store traffic,
  • Clean and safe guerrilla marketing operations,
  • Campaign tracking and reporting to measure effectiveness.

👉 Looking to launch a CleanTag campaign, geolocated street marketing, or responsible stencil activation near your retail locations? Com’Invader supports you from strategy to execution.

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