The stencils were created using high-pressure water cleaning with non-potable water, producing a striking visual effect without damaging surfaces or leaving any chemical residue. This technique is part of a green communication approach, combining creativity and environmental responsibility — the perfect example of how a communication agency can deliver impactful and eco-conscious campaigns.
The operation was designed to maximize CALVIN KLEIN’s visibility in strategic areas of Paris, turning the city’s pavements and walls into authentic supports for product promotion. Clean tags capture public attention while conveying a modern and sustainable brand message.
Through this innovative approach, Com’Invader demonstrated the power of eco-friendly street marketing, where the stencil becomes a creative and durable communication tool. The activation also highlights CALVIN KLEIN’s commitment to sustainability, choosing a low-impact method that raises brand awareness while respecting the city.
In conclusion, this clean tag campaign in Paris for CALVIN KLEIN perfectly illustrates how green street marketing, executed with high-pressure stencils and led by a green communication agency, can strengthen brand visibility and promote environmentally responsible practices.
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