CleanTag Campaign for the Nantes Museum of Art: “It Rains on Nantes” Exhibition

CleanTag: An Artistic and Environmentally Responsible Approach

CleanTag is a form of eco-friendly guerrilla marketing, using only water, without paint or chemicals. For the Nantes Museum of Art, this method allowed for:

• creating ephemeral, artistic visuals,
• spreading intriguing and playful messages about rain,
• capturing the attention of passersby in an original and non-intrusive way.

This innovative approach generated a unique artistic experience, blending communication, urban art, and the natural context.

Geolocated Deployment Across Nantes for Maximum Impact

The 200 CleanTags were strategically placed throughout Nantes, focusing on high-traffic areas and iconic locations. Each stencil was designed to:

• maximize the visibility of the exhibition,
• create a direct connection between the city and the museum,
• drive foot traffic to the exhibition and the museum website.

The campaign received very positive feedback, with the public appreciating the originality and artistic relevance of the approach.

Stencils, CleanTag, and Street Marketing: A Powerful Synergy

The campaign combined multiple street marketing levers:

• Water-based CleanTag, for impactful and environmentally friendly visuals,
• Custom stencils, for memorable and artistic branding,
• Guerrilla marketing, to surprise and engage the audience,
• Thematic contextualization, perfectly aligned with the rain theme of the exhibition.

This synergy created an original and poetic communication, fully consistent with the exhibition’s message.

Com’Invader: Expert in Artistic CleanTag and Street Marketing

Through this campaign for the Nantes Museum of Art, Com’Invader confirms its expertise in delivering creative and responsible CleanTag campaigns, combining street marketing, urban art, and contextual relevance.

Our services include:

• Artistic CleanTag and stencils,
• Geolocated deployment for maximum visibility,
• Creation of immersive and memorable artistic experiences,
• Campaign monitoring and reporting to measure impact.

👉 Looking to launch an artistic CleanTag campaign, creative street marketing, or contextual and responsible stencil activation for your exhibition or event? Com’Invader supports you from strategy to execution.