At the heart of the campaign is CleanTag, an innovative stencil technique using only chalk. This method creates temporary visuals on sidewalks and public spaces, grabbing the attention of passersby while remaining environmentally friendly. Unlike traditional stencils, CleanTag is non-permanent, sustainable, and delivers a striking visual impact.
Using CleanTag, the Odéon Théâtre de l’Europe stands out and creates direct engagement with audiences. The chalk stencils spark curiosity, boost visibility of the new season, and encourage interaction during cultural events, reinforcing the theatre’s identity in the urban landscape.
Specializing in street marketing and original urban campaigns, Com’Invader offers tailored solutions including CleanTag, stencils, creative posters, and urban murals. The agency helps cultural institutions and brands design unique, memorable visual experiences that captivate public attention.
This campaign demonstrates the power of street marketing for cultural events, combining innovation, sustainability, and effective communication. Com’Invader ensures that every project leaves a lasting impression, whether in Paris or internationally.
Projects
Stand out from the crowd by offering unique experiences that people will remember for a long time.
