This urban advertising campaign was rolled out in dozens of cities throughout France, covering major metropolitan areas as well as medium-sized cities.
Thanks to Com’Invader’s operational expertise and in-depth field knowledge, the film’s visuals were strategically displayed through:
This approach ensured high-frequency exposure, a key factor in building awareness for a cinema release.
Normandy played a central role in this street marketing strategy, directly echoing the title Gérard the Conqueror.
By reinforcing wild posting and legal poster placement in several Norman cities, the campaign leveraged a strong cultural and historical reference, creating immediate resonance with local audiences.
This type of geographic targeting highlights one of the major strengths of street marketing operations: adapting campaigns to their environment to maximize relevance and impact.
In the film industry, wild posting and street marketing are powerful tools to:
Unlike conventional advertising formats, urban posting campaigns create an authentic, physical presence in everyday city life.
Beyond physical exposure, this wild posting campaign naturally generated online traction:
Street marketing thus acts as a visibility accelerator, extending the campaign’s reach well beyond the streets.
With this nationwide street marketing campaign for Wild Bunch, Com’Invader reaffirms its expertise in designing and executing large-scale field marketing operations across France.
Specializing in:
Com’Invader supports film producers, distributors, brands, and institutions with tailor-made strategies focused on visibility, memorability, and impact.
👉 Looking to launch a street marketing campaign, a wild posting operation, or a legal poster campaign for a film, event, or brand? Com’Invader operates nationwide across France.
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