Com’Invader, the expert in free advertising, recently illuminated Paris to celebrate the grand opening of the new KWAY store. Luminous screens popped up throughout the city, carrying the news of this must-attend event for fashion enthusiasts. Passersby were captivated by vibrant images showcasing the latest collections from the renowned brand. Through this dynamic operation, Com’Invader successfully generated excitement around the inauguration of the KWAY store, transforming the streets into a genuine fashion parade. A brilliant way to inform and enthuse pedestrians about this new fashion destination not to be missed in the capital.