Media Buying Campaign for Lanzarote

As part of its international media planning strategy, Com’Invader executed an ambitious media buying campaign for the Lanzarote Tourism Office, promoting this volcanic and protected island to European travelers. The campaign was launched in key cities: Paris, Berlin, Rome, and Amsterdam, combining OOH Print and DOOH Digital in public transport, including subways and bus exits.

Targeted International Media Planning Strategy

The media plan was designed to maximize visual impact and engagement. Each media placement was carefully selected: massive subway platforms, subway exits, bus exits, and numerous urban billboards. The goal was to reach a broad audience while delivering a memorable and coherent message.

Effective Combination of OOH and DOOH

The campaign leveraged the strengths of both OOH Print for physical presence and immediate impact, and DOOH Digital for interactivity and flexibility. This multi-channel approach strengthened Lanzarote’s visibility among European travelers and created a lasting impression in urban transit areas.

Highlighting Lanzarote: Responsible and Sustainable Tourism

The campaign featured the slogan of the Tourism Office:
“Lanzarote, live the island, preserve its essence, explore, protect, enjoy”,
reflecting the island’s commitment to sustainable tourism. This operation reinforced Lanzarote’s brand recognition, encouraged visits, and raised awareness of the preservation of its unique volcanic environment.

The Power of a Global Media Buying Campaign

This campaign demonstrates how international media planning, combined with multi-channel media buying, can transform a destination’s communication strategy. By integrating OOH and DOOH, Com’Invader helped Lanzarote make a strong impression and strengthen its presence among European travelers.

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