MICROSOFT Surface: giant painting activation

Com’Invader brilliantly marked the release of Microsoft’s new “SURFACE” tablet by creating an original and ephemeral work. On the forecourt of the Centre Pompidou in Paris, the artist crafted a giant stencil using chalk, a unique and eco-friendly artistic approach. The distinctive feature of this creation lies in its entirely biodegradable nature, underscoring the artist’s ecological commitment.

The launch of Microsoft’s new “SURFACE” tablet was brilliantly marked by Com’Invader’s artistic intervention. On the forecourt of the Centre Pompidou in Paris, the artist created an original and ephemeral work using chalk, showcasing a unique and eco-friendly artistic approach. This creation’s standout feature lies in its entirely biodegradable nature, highlighting the artist’s deep ecological commitment.

Aligned seamlessly with Microsoft’s global launch strategy, this artwork cleverly complements its marketing efforts. In addition to the giant stencil, Com’Invader contributed to the promotional campaign using innovative methods like guerrilla displays and nocturnal projections. This creative alliance between art and technology serves as a bridge between the artistic world, environmental concerns, and the new “SURFACE” tablet.

This ephemeral initiative brilliantly illustrates art’s ability to transcend boundaries and provoke thoughts on contemporary issues. It provides an immersive experience that fuels imagination and encourages reflection, while also showcasing the innovative features of the “SURFACE” tablet.

Projects