The Californian watch brand MVMT is arriving in force in France.
For its launch, the brand called on Com’Invader for a large-scale street marketing operation accompanied by numerous happenings in the heart of the capital.
Stencils (clean tag) announce the arrival of the campaign in advance, followed by a wild one-month poster campaign featuring the brand’s visuals.
To complete the display system, large format poster boards are installed at trendy Parisian summer festivals such as SOLIDAYS, FNAC LIVE and WE LOVE GREEN.
The Com’Invader team accompanies this teasing with happenings over several weekends: our teams chant MVMT slogans using a megaphone in the Parisian streets while distributing XXL newspapers and tote bags made by us to passers-by. Advertising bicycles follow these happenings located in the most commercial areas of central Paris.
