To maximize the impact of this campaign, we implemented an eye-catching visual setup in many towns. Colorful stickers, bold cut-out silhouettes, stencils on the ground, and even mirrors were strategically placed to catch the attention of passersby. This unconventional approach grabs attention and sparks curiosity, motivating residents to discover and use this new screening method.
Our agency, Com’Invader, also handled the art direction for this campaign. We opted for a modern and dynamic style that breaks away from traditional institutional communication. The fresh, youthful visuals reflect our commitment to making public health messages more accessible and engaging, especially for younger audiences.
With this creative approach, we aim to raise awareness about the importance of the TROD test for strep throat, contributing to better management of local healthcare resources.
