PAUL SMITH: Photocall activation Paris Fashion week

Towards the end of the 1960s, the young Paul Smith charmed the tailors of Nottingham, his hometown, by deviating from the codes of couture; create clothes from old fabrics, transform a pair of curtains into a two-piece suit or repurpose a floral dress into a dandy shirt. Its new fall/winter 2019 collection always takes pleasure in shaking up English dress codes. Modesty and gently scruffy British elegance, with family cuts and suits reworked in a contemporary way. The PAUL SMITH brand takes over the Elysée Montmartre for its fashion show. A photographer will also take advantage of the location for a colorful shoot. Com’invader is mandated by the brand to carry out the photocalls. The surroundings of the room were covered with different visuals reflecting the brand’s codes on the day of the show, directing the public towards the doors of the Elysée Montmartre. A successful buzz on social networks!


Launch of the new collection


creation and installation of photocalls for the Parisian fashion show


manufacturing of laminated wood panels and posters