The objective? Promote Attitude Manche, a platform that highlights the region’s best practices and promotes the area both for tourism and for future residents. With its identity as a “territory of possibilities,” La Manche aims to attract attention — and our campaign helped make that happen.
Over the course of one weekend, we completed several hundred ground markings using stencils in around thirty of the most visited towns in the area: Mont-Saint-Michel, Cherbourg, Sainte-Mère-l’Église, and more. We used the CleanTag technique, which involves projecting non-potable water at high pressure through a stencil to clean the pavement in a precise pattern — revealing a message without using paint, chemicals, or any polluting material.
The “Attitude Manche” messages appeared in high-traffic zones, catching the eyes of passers-by while delivering a clean, subtle, and environmentally conscious presence in public spaces.
👉 Looking to launch an eco-friendly street marketing campaign in France? The CleanTag method — or ground stenciling with water — is an innovative, sustainable way to make your message stand out. Trust COM’INVADER to create custom urban activations that combine creativity, visibility, and responsibility.
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