The operation utilized clean tag and biodegradable chalk techniques to create ephemeral markings of Burberry’s iconic logo directly on the ground in high-traffic areas. This eco-friendly and temporary approach caught the public’s attention without altering the urban landscape.
Deployed in strategic cities such as London, Paris, New York, Tokyo, and Milan, this activation provided exceptional visibility for the brand, enticing passersby to explore or rediscover Burberry’s universe in their local stores.
Using stencils and clean tags in a street marketing campaign proves to be a powerful tool for premium brands. This approach helps create a direct connection with consumers while leveraging urban communication that is modern and environmentally friendly.
Through this urban marking operation, Burberry successfully captured the attention of city dwellers and travelers, reinforcing its brand presence and generating qualified foot traffic to its boutiques.
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