To make a lasting impression and strengthen its high-end image, GALENIC adopted a disruptive approach by lighting up the streets of Paris, Milan, Barcelona, Rome, London, Berlin, and Amsterdam. With Cominvader’s expertise, each projection was strategically designed to blend seamlessly into the urban landscape and grab the attention of passersby.
A powerful alternative to traditional advertising formats, wild projection is an immersive technique that integrates brand messaging and visuals directly into the urban space. By leveraging the element of surprise and digital virality, this strategy allows brands to engage their audience in a unique and memorable way.
With this campaign, Cominvader maximized GALENIC’s visual impact, turning each projection into a unique event. Showcased in iconic landmarks and trendy locations, the brand successfully created a digital buzz and generated strong engagement on social media.
More than just an advertising campaign, GALENIC delivered an immersive visual experience, encouraging content creation and online sharing. This activation once again proves the effectiveness of innovative OOH campaigns in capturing attention and leaving a lasting impression.
Looking to enhance your urban presence and create a memorable street marketing campaign? Partner with Cominvader, an expert in creative OOH, to bring your brand to life in the heart of the city and maximize your visibility.
Projects
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