IORANE, known for its bold and elegant style, chose an immersive print marketing approach to make a lasting impression during the biggest fashion events of the year. By leveraging the expertise of Cominvader, an agency specializing in OOH (Out-Of-Home) and Wild Posting, the brand deployed a visually captivating campaign in high-traffic strategic locations.
Wild Posting is an urban communication technique that involves pasting posters in series on walls, barricades, and other visible public spaces. For IORANE, this approach maximized the campaign’s impact by ensuring a massive and repeated presence in the trendiest neighborhoods of Paris, Milan, and London. This type of street marketing generates immediate visibility and strengthens brand image organically.
The agency Cominvader carefully selected locations to maximize the campaign’s reach. Iconic spots such as Le Marais and Saint-Germain in Paris, Soho and Shoreditch in London, and Brera and Navigli in Milan were targeted to directly engage the brand’s audience: fashion enthusiasts, influencers, and industry professionals.
Print marketing through Wild Posting offers several advantages:
Thanks to Cominvader’s expertise, IORANE established its presence in the European market during Fashion Weeks, confirming the effectiveness of street marketing and Wild Posting for brands seeking increased recognition. This Wild Posting campaign once again demonstrated that OOH and print marketing remain powerful tools for grabbing attention and creating buzz in the streets.
Want an impactful Wild Posting campaign for your brand? Trust Cominvader, the agency specializing in street marketing in France and Europe.
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