PAUL SMITH: Creation of the photocall for Fashion Week Paris

Towards the end of the 1960s, the young Paul Smith charmed the tailors of Nottingham, his hometown, by deviating from the codes of couture; creating clothes from old fabrics, transforming a pair of curtains into a two-piece suit, or repurposing a floral dress to make a dandy shirt. Its new fall/winter 2019 collection always takes pleasure in subverting English dress codes. A modesty and gently scruffy British elegance, with familiar cuts and suits reworked in a contemporary way. The PAUL SMITH brand takes over the Elysée Montmartre for its show. A photographer will also take advantage of the location for a colorful shoot. Com’invader is mandated by the brand to carry out the photocalls. The surroundings of the room were covered with different visuals reflecting the brand’s codes on the day of the fashion show, directing the public to the doors of the Elysée Montmartre. A successful buzz on social networks!


Launch of the new Paul Smith collection


create a brand environment during the fashion show.


creation of wooden panels laminated with posters