To support this milestone, Cominvader coordinated a multi-market out-of-home (OOH) and digital out-of-home (DOOH) advertising campaign, combining transit advertising, digital screens and large-format outdoor placements. The campaign ran across major European cities, including Paris, Amsterdam and Copenhagen, creating a coordinated media presence in high-traffic urban environments.
Over 15 days, the campaign brought Shine’s rebrand into the everyday journeys of city residents, commuters and professionals. By combining different outdoor advertising formats, Cominvader helped the brand establish a visible presence across multiple markets through a coordinated international media-buying strategy.
The objective was clear: maximize brand exposure, reinforce recognition and deliver a consistent campaign across different European cities.
Out-of-home advertising remains a powerful channel for brands looking to build awareness beyond digital platforms. By placing advertising in public spaces, transportation networks and busy urban locations, OOH campaigns connect brands with audiences throughout their daily routines.
For Shine, Cominvader developed a European OOH advertising campaign that combined traditional outdoor media with digital out-of-home advertising. This multi-format approach brought together transit networks, digital screens and large-format outdoor placements to create a cohesive brand presence.
The campaign was built around a coordinated media-buying strategy, aligning advertising opportunities across different cities and local media networks. Rather than treating each market as a standalone activation, the objective was to deliver a unified brand message across multiple locations.
For brands undertaking a rebrand, this type of international media planning is particularly valuable. A coordinated outdoor campaign can help introduce an updated brand identity to audiences in different markets while maintaining a consistent visual presence.
Public transportation networks offer valuable opportunities for high-visibility advertising. Metro stations, commuter routes and major transportation hubs bring together large numbers of people throughout the day, making them strategic locations for brand communication.
As part of Shine’s campaign, transit advertising and digital placements helped bring the brand’s rebrand into high-traffic urban environments.
Digital out-of-home advertising, commonly known as DOOH, uses digital screens to display advertising in public spaces. These placements can make creative assets stand out through dynamic visual formats and prominent positioning.
Combined with traditional OOH placements, digital screens provide brands with additional ways to establish visibility and reinforce recognition.
For Shine, this combination of transit advertising and DOOH formed part of a broader media strategy designed to make the rebrand visible beyond the company’s owned digital channels.
By appearing in the places where people travel, commute and move through the city, outdoor advertising gives brands an opportunity to become part of the urban landscape.
In addition to metro networks and digital screens, Shine’s campaign included large-format outdoor advertising, with 8-square-meter advertising placements located at transportation hubs.
These large-format placements added another layer of visibility to the campaign. Positioned in urban environments with significant foot traffic, they provided prominent surfaces for presenting Shine’s brand creative.
Large-format outdoor advertising plays an important role in a multi-channel OOH strategy. While digital screens offer a dynamic advertising format, traditional outdoor placements can create a strong physical presence in public spaces.
For a brand undergoing a rebrand, this combination can help establish a recognizable visual identity across different environments.
By integrating 8-square-meter advertising placements with transit media and digital screens, Cominvader coordinated a multi-format outdoor advertising campaign designed to support Shine’s wider brand communication objectives.
The result was a connected media approach that brought together different advertising formats under one campaign strategy.
The campaign ran for 15 days, bringing together multiple advertising networks and formats across several European cities in Paris, Amsterdam, Roterdam, Utrecht,…
Coordinating an international OOH campaign involves more than selecting individual advertising placements. It requires an understanding of local media networks, the selection of relevant formats, coordination with media partners and a consistent approach to campaign delivery across markets.
Cominvader supported Shine by coordinating media buying across the selected locations and bringing together different outdoor advertising opportunities within a unified campaign.
This international approach is particularly relevant for brands managing a rebrand across multiple markets. Consistent visual communication helps ensure that an updated brand identity is presented cohesively, while locally selected media placements help the campaign fit each urban environment.
By combining transit advertising, DOOH screens and large-format outdoor media, the campaign created a coordinated presence across key European locations over a defined 15-day period.
A rebrand is more than a change in visual identity. It is an opportunity for a company to communicate an evolution in its positioning, refresh its public image and strengthen recognition among its target audiences.
OOH and DOOH advertising can play an important role in that process by bringing the brand into physical environments where audiences encounter it during their everyday routines.
An integrated outdoor advertising strategy can support several objectives:
For Shine, the combination of transit advertising, digital screens and large-format outdoor placements provided a way to support its rebrand through a coordinated European media campaign.
Cominvader helps brands plan and execute outdoor advertising campaigns, combining media buying, creative activation and operational coordination to deliver campaigns across different urban environments.
From OOH advertising and digital out-of-home placements to transit media and large-format outdoor advertising, Cominvader helps brands identify relevant opportunities to increase visibility and bring their campaigns into public spaces.
The Shine campaign illustrates this multi-format approach: a coordinated 15-day media deployment across several European cities, bringing together different advertising networks to support a key brand milestone.
For companies planning a rebrand, product launch or international awareness campaign, outdoor advertising can be an effective way to extend brand communication beyond owned channels and establish a presence in the real world.
Planning an international OOH or DOOH campaign? Cominvader can help coordinate your media strategy, identify relevant outdoor advertising opportunities and bring your brand to high-visibility locations across markets.
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