The campaign began right at the entrance of the event, with strategically placed advertising bikes near the access points. These branded bikes, with their eye-catching design, instantly drew the attention of attendees heading to the show, inviting them to learn more about Malou at its stand. This approach not only amplified brand visibility but also sparked the curiosity of restaurateurs and other industry professionals.
We reinforced Malou’s presence with strategically placed adhesive decals at key arrival points, including metro exits and main pathways leading to the venue. These floor markers combined attractive design with essential information, guiding visitors directly to the Malou stand while creating an immersive and engaging visual pathway.
To complete the experience, we distributed unique flyers, carefully designed to highlight Malou’s main features and explain in a few key points how it can help restaurateurs attract more customers and optimize their online presence. This allowed visitors to take home a tangible reminder of the brand.
The activation was a resounding success, generating a steady flow of curious and engaged visitors to the Malou stand. This initiative reinforces our belief that targeted, creative street marketing strategies can maximize the impact of our partners at major industry events.
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