BHV: Clean Tags media activation

Com’Invader, a specialist in alternative communication, has recently implemented an innovative strategy to promote BHV, the iconic Parisian department store. Through the use of stencils in the form of clean tags, compelling messages have been strategically placed around City Hall and neighboring districts. These carefully selected messages aim to capture the attention of passersby and expand the potential clientele for BHV. What makes this initiative even more special is that the paint used for the clean tag stencils is entirely eco-friendly. Composed of water and chalk, it is non-polluting and biodegradable. Thus, not only does Com’Invader succeed in creating a strong visual impact, but it does so in an environmentally friendly manner. An innovative and ethical way to propel BHV into the spotlight of Paris.