Car2Go, the DAIMLER group’s car-sharing service, will offer a fleet of fully electric vehicles from January 2019. Paris should thus welcome 400 Smart cars in “free-floating” mode.
In order to support this launch Com’invader is setting up a large-scale system around Parisian “hot spots”: real-size Smart card boards have been placed in the streets and in parking spaces (using the principle car sharing).
Chalk “clean tag” stencils and a posters board campaign complete this launch in order to generate maximum traffic for the Car2Go application, but also around the special event organized at Saint Lazare station.
