GAP KIDS X DIANE VON FURSTENBERG

To promote GAP stores in Paris, Com’Invader implements an innovative strategy by creating a series of chalk stencils. This initiative aims to celebrate the launch of the new Diane Von Furstenberg x Gap Kids collection.

Opting for chalk stencils, the communication agency crafts a unique and ephemeral visual experience on the streets of Paris. Com’Invader’s artists add an original artistic touch to the sidewalks, capturing the attention of passersby and generating a creative and playful atmosphere. This creative approach enhances GAP’s brand image by blending fashion with urban artistic expression. Through this collaboration with Diane Von Furstenberg, the chalk stencils become temporary works of art, merging fashion and art in a memorable and engaging way, while building excitement around the new collection for Gap Kids.

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