LE PASSAGE DU HAVRE: BIKE ACTIVATION

The iconic shopping destination in Paris, Passage du Havre, is undergoing a makeover, enlisting the help of Com’Invader for a multi-platform campaign.

To boost foot traffic, especially on Sundays and during sales events, advertising bikes are deployed around the shopping center over several weekends. This innovative and mobile approach includes visuals in English, aimed at attracting new customers.

A free display system complements the operation, incorporating the new visual elements of Passage du Havre. This clever combination harnesses the mobility of advertising bikes with strong visual communication, allowing Passage du Havre to stand out and capture the attention of visitors, creating a unique shopping experience. An audacious strategy to breathe new life into this iconic Parisian shopping venue.

 

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