On this Valentine’s Day, lingerie brand LIVY has chosen to celebrate love in a unique way by partnering with Com’Invader for a guerrilla marketing operation on the streets of Paris. The initiative involves 25 luminous emergency boxes containing lingerie, inviting passersby to “break the ice” and walk away with this special gift.

This original action extends beyond the streets of Paris, encompassing the creation of engaging content for social media. The goal is to generate buzz and drive traffic to the store, providing a memorable experience for customers. LIVY and Com’Invader join forces to bring a touch of boldness and brilliance to this day dedicated to love, making Valentine’s Day unforgettable for all lovers of lingerie and uniqueness.