Since 2011, nestled in the heart of the Grande Halle de la Villette in the 19th arrondissement of Paris, the Pitchfork Music Festival Paris made a triumphant return in early November 2018. The lineup showcased numerous bands from the independent and international music scene. Com’Invader, a specialist in street marketing, spearheaded the promotional campaign for the event. Across the city, large-format posters featuring the festival’s headliners emerged, providing an enticing glimpse into the lineup. This teasing strategy successfully piqued the curiosity of passersby. Simultaneously, a more traditional campaign was deployed to announce the complete lineup, ensuring maximum visibility. Thanks to Com’Invader’s dynamic approach, the streets of Paris resonated with the rhythm of the Pitchfork Music Festival, creating palpable anticipation for indie music enthusiasts.